What is Modern Marketing for a Traditional HVAC Business

That will take using digital marketing along with online marketing to have that happen.

My wife and I started our business when we were in our mid twenties. We did this out of necessity and our love for controlling our own destinies. I started out training to be an HVAC technician right out of highschool. By the time I was twenty, I was a fully credentialed heating and cooling professional. My wife and I got married and were excited to have a nice future in front of us. I was with a big HVAC company and didn’t see much of a path to where I wanted to be within that structure. So, we planned it out, borrowed some money from family and went out on our own. Back then marketing was sort of an afterthought. Thankfully, I had my wife as my business partner. She ran the day to day business while I got the HVAC projects managed. My wife was smart enough to take some of our early profits and invest in marketing. She found a marketing company that was local who helped us be more visible through print ads. Now, we are blessed to have a thriving business. However, it is 20 years later and I want to make the most of the time we have left to build the business. That will take using digital marketing along with online marketing to have that happen. My preference is to be able to pass on the business to family or sell at the height of success. The only way that will happen is if I have a marketing company that employs modern marketing techniques like SEO, SEM and PPC initiatives to drive business traffic. Again, fortunately for me, my wife understands all this stuff and will take us to the next level.

 

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